Why Your Small Business Should Be Using Custom Packaging

Why Your Small Business Should Be Using Custom Packaging
Author
Derek
Blog
Apr 20, 2022 - 19 Min Read

Why Your Small Business Should Be Using Custom Packaging

It’s becoming more challenging than ever to stand out in the eCommerce world. Custom packaging can be a powerful marketing tool to help your small business thrive in such a competitive landscape. Packaging is important for any business, helping define the quality and value of your product. Custom packaging for your business is the best way to show potential and current customers that you’re a step above the rest, willing to go the extra mile to ensure their satisfaction.

What we mean by custom packaging is that they are customized cardboard boxes with your company name, branding, and other customizations, making it immediately recognizable as your product and helping it stand out on store shelves and in customers’ minds.

Custom packaging can also help you reduce your costs. By investing in custom packaging, you can order packaging in bulk at a lower price per unit. You’ll also have more control over your packaging design, meaning you can choose materials and techniques that use less plastic or other materials that are more eco-friendly. But the influence of custom packaging goes farther than that.

The First Thing Your Customers See

The First Thing Your Customers See

When your customers receive a package, the first thing they see is the packaging. And first impressions matter. In fact, 94% of consumers say they would boycott a company if they didn’t trust its values. So, if your packaging doesn’t reflect your brand’s identity, you could be in trouble. But custom packaging can help with that.

Custom packaging allows you to put your brand front and center. You can use your packaging to communicate what your brand is about, whether it’s eco-friendly, luxury, or something else entirely. Your customers will appreciate knowing what to expect from your brand before opening the package.

A Memorable Unboxing Experience

Another reason custom packaging is so important for small businesses is that it allows you to be in control of the unboxing experience. You can give them something to remember with custom packaging that is beautiful, functional, and on-brand. With custom packaging, you can make sure your customers have a positive unboxing experience that will leave them wanting more.

Increased Protection for Your Products

Custom packaging can be a lifesaver if you’re selling delicate or sensitive products. You can ensure that your products are well protected against the elements and potential damage with custom packaging. This is especially important if you sell products that are fragile or need to be kept at a certain temperature.

Make Your Packaging Work for You

Custom packaging doesn’t just have to be about looks. You can also use it to increase the functionality of your packaging and make it work harder for your business. The more functional a package, the more it stands out and the more valuable it becomes to customers.

For example, you can use custom packaging to:

– Create a package that doubles as a display piece or marketing collateral

– Use unique packaging materials to keep products safe and secure

– Add custom features like handles or straps to make your packaging more user-friendly

– Incorporate custom printing or labeling to make your packaging more informative

Stand Out From the Competition

In today’s competitive market, businesses need to find ways to stand out from the crowd. Custom packaging is one way to do this. By using unique materials, eye-catching designs, and custom printing, you can create packaging that will make your products look more appealing and attractive to customers.

Be Sure to Make Your Packages With Your Customers in Mind

When making custom packaging, the first thing you should consider is what your customers expect. They want their purchases to be well-protected, and they want to be able to open and close the packaging easily. You should also consider how your packaging will be displayed in stores. Will it be on shelves, or will it be hanging? This will affect the size, shape, and material of your custom packaging.

You should also consider if luxury packaging is preferable over more homemade or crafty-looking packaging. This will obviously depend on the product you are selling. If you are selling expensive jewelry, customers will expect luxurious custom packaging that is well-made and protective. On the other hand, if you sell more natural or homemade products, customers might prefer rustic custom packaging that looks like it was handmade. Consider what type of custom packaging will best suit your product and your brand.

Of course, you should also consider the cost of different types of custom packaging when making your decision. Some materials and styles will be more expensive than others, but it is important to find custom packaging that falls within your budget.

What Comes With Custom Packaging?

Some ways that you can customize packaging include:

-The size of the packaging

-The shape of the packaging

-The material of the packaging

-The design of the packaging

Custom packaging can also include digital printing, which is a type of printing that uses digital files rather than traditional printing methods like lithography. This makes custom packaging more affordable for small businesses.

Custom packaging can also include unique features like die-cutting, foil stamping, and embossing. These added touches can make your packaging stand out from the rest.

Printed inserts are also a way you can customize your packaging. They can include things like custom messages, coupons, or product information.

Overall, custom packaging is a great way to make your small business stand out, and it’s also more affordable than you might think. So, if you’re looking for a way to take your business to the next level, work with a business that helps make your packaging work for you. 

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